Available for Preorder
Releasing 16th April 2025
Or is it controlling you? In an increasingly digital world, the promise of connection has become a constant battle for our time, attention and data. The largest companies in the world have hired the brightest minds to intrude on our privacy and manipulate our behaviour every time we venture online.
Modern life requires a balance between both the physical and digital. Connecting with friends, family, work, and even play, often require stepping into the digital world. But falling too far into this simulated reality is becoming a common issue. Sometimes people don’t realise it until they are disconnected, depressed, and confused, trying to make sense of this digital reality.
Many of the decisions you make are influenced by your experiences in the digital world. Some of which are completely out of your control. Powerful systems and massive datasets are being used to build virtual replicas of you that closely resemble the wants, needs, likes and dislikes that make up your personality. The virtual version of you is being detailed and defined every time you interact with the digital world, wether you like it or not.
How do we disconnect from the drama of the digital world when our involvement is a requirement? Whether it’s for entertainment, work, or communication, how do we manage this in a healthy way? The answer is not more tech, it’s knowledge, tools, and the desire to find balance. We want to maximise the benefits of digital technology while minimising the harm.
Awareness is the first tool in the battle against digital manipulation. Envision a mindful approach to the digital world where your freedom and privacy is protected, and where tech works for you, not against you. We're at a turning point where the downsides of digital dependence often outweigh the benefits. If you're ready to take back control, this is your guide.
After spending a decade building companies and educating businesses on emerging technology, I found myself grappling with the growing dilemmas presented by our reliance on the digital world. We can't completely rid our lives of technology, nor should we have to. Instead, we should make technology work for us, rather than allowing it to control and manipulate.
The ideas and concepts within this book began as an effort to gain perspective on the countless, insidious issues we face. The result was a guide created to help myself and my community take a step in the right direction, finding a better balance between the digital and physical worlds.
Coming Soon.